March 29, 2012

Kindle Touch goes international


Screenshot of Jeff Bezos' Letter at amazon.de

On Tuesday, Amazon announced wide international availability for its Kindle Touch and Kindle Touch 3G e-readers. Beginning on April 27, with preorders available now, Amazon will ship its top-end E-Ink reader to 175 countries and territories, with support for digital bookstores based in France, Germany, Spain, Italy and the UK as well as the United States.

It's exciting news for anyone in those countries who've been waiting to buy a touchscreen e-reader from Amazon, or one that supports buying books and syncing with Amazon's cloud internationally over 3G. In most of these countries, international support has been limited to the basic entry-level Kindle, which is inexpensive (though Wi-Fi only) and has an awkward interface.

At the same time, it's not exactly the comprehensive global launch that Amazon's press headlines might lead you to think. Amazon may be shipping Kindle Touch to 175 countries, but that doesn't mean it's fully and equally supported in all 175. Once you drill down, it's an uneven lattice of user languages, supported and unsupported e-bookstores, and network coverage.

Let's start with languages. Kindle Touch and Kindle Touch 3G now support German, French, Italian, Spanish, Brazilian Portuguese and American or British English. Those are the languages of the interface; Notes, book titles, and search will work in those languages, but no others.

So, let's say you live in Romania, Japan, or any one of the 175 countries where none of those six languages are dominant. Unless you speak English or another one of these dominant second languages, you're probably not going to be able to meaningfully navigate the device. And even in this set, Brazilian Portuguese is still more aspirational than actual, because Amazon hasn't yet opened an e-bookstore in Brazil. But still, between English, French, Spanish, etc., a lot more of the reading world is covered.

The same can't be said about the wireless network. Let's say you live in the Republic of Georgia. And you read English. Fantastic. Amazon will happily ship you a Kindle Touch 3G. But under "Important Product Information for Your Country," Amazon kindly notes that "Kindle wireless is currently unavailable in your country. You can transfer books and personal documents to your Kindle via USB. You may prefer to purchase the Wi-Fi-only Kindle." Yes, indeed, I think I may — since the touted international wireless network doesn't work in my country of origin. But who knows — maybe I travel to Western Europe regularly, and I want the 3G anyways.

Now we get into the weird stuff. The Kindle Touch 3G is on sale in Amazon's sites in Germany, Italy, France, etc. It's not on sale through Amazon.co.jp (Amazon Japan) — which makes sense, I suppose, because Amazon doesn't sell e-books in Japan yet. But it's also doesn't appear to be available for sale at Amazon.ca — Amazon Canada — where Amazon absolutely sells e-books and e-readers. You can buy a Kindle Touch with our without 3G at Amazon.com and have it shipped to Canada, but you can't buy it through your Amazon.ca account. That's bizarre. (Amazon Kindle and Amazon.ca representatives did not immediately respond to requests for comment.)................

http://m.wired.com/gadgetlab/2012/03/kindle-touch-international/
http://m.wired.com/gadgetlab/2012/03/kindle-touch-international/

No comments:

Post a Comment