Well, such emotional connections are nothing new for Apple. Anyone who owned a Macintosh back in the day can probably remember the feeling of, if not love, then at least affection engendered when the machine booted up, the startup chime sounded, and the Happy Mac icon smiled forth. The device was functioning as it should, another session of satisfying and "user friendly" computing was about to begin, and all was right with the world.
Startup chime aside, it's hard to imagine the original Macintosh without the pixilated, black-and-white icons created by designer Susan Kare: the aforementioned Happy Mac, the trash can, the pudgy hand. True, the icons would've been nothing more than eye candies if the underlying OS had not been so intuitive and smooth. But more than anyone else, Kare may well have been responsible for the emotional connection people felt - and still feel - for the Mac......
http://news.cnet.com/8301-17938_105-57348222-1/new-book-celebrates-maker-of-macs-iconic-icons/
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