WordPress takes on Google’s AdSense with new WordAds service

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Pop­u­lar con­tent man­age­ment sys­tem (CMS) com­pa­ny Word­Press is launch­ing a new word-based adver­tis­ing ser­vice that will com­pete direct­ly with Google's AdSense, the com­pa­ny announced today.

Word­Press, which is owned by Automat­tic, pow­ers over 24 mil­lion blogs and runs on 15 per­cent of the world's most traf­ficked sites. The com­pa­ny pre­vi­ous­ly entered into an adver­tis­ing part­ner­ship with Fed­er­at­ed Media in Octo­ber, but didn't release many details. Now it seems that this new part­ner­ship has birthed a new ad plat­form called Wor­dAds.

We still don't know too much about Wor­dAds, but I would expect it to func­tion much like Google's AdSense — mean­ing blog­gers put hyper-linked word ads on their site based on the type of con­tent they pro­duce, and in return gen­er­ate money based on page views and the num­ber of times some­one clicks through each ad.

"Over the years one of the most fre­quent requests on WordPress.com has been to allow blog­gers to earn money from their blog through ads. We've resist­ed adver­tis­ing so far because most of it we had seen wasn't ter­ri­bly taste­ful, and it seemed like Google's AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve bet­ter than AdSense," wrote Word­Press Ads Lead Jon Burke on the com­pa­ny's main site...........

WordPress takes on Google's AdSense with new WordAds service
http://venturebeat.com/2011/11/29/wordpress-wordads-advertising/