November 21, 2011

Daily Mail - UK: Amazon plays it smart: After success of Kindle, web giant to unveil high-powered iPhone rival

Amazon is at an advantage over Apple in delivering entertainment devices - it already sells a huge amount of music, film and books, so it doesn't need to make a profit on every gadget it sells
Reactions to Amazon's Kindle Fire tablet - an iPad rival capable of playing video, television and music - have been mixed.

But the gadget's $200 price tag may prove irresistible to consumers - and analysts predict that that Fire may sell up to five million units this Chrisstmas.

The American-only gadget's secret weapon - is easy and instant access to Amazon's huge library of entertainment.

Among the early reviews, the pithiest comment was Wired magazine's, "The Fire is a fiendishly effective shopping portal in the guise of a 7-inch slate."

Amazon is reportedly losing a small amount - $3 - per Fire tablet it sells - but the fact the tablets are intended to sell entertainment means that it should more than make up for this early loss when users buy, rent and enjoy films and music. ...

http://www.dailymail.co.uk/sciencetech/article-2064127/Amazon-plays-smart-After-success-Kindle-web-giant-unveil-high-powered-iPhone-rival.html

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